Sans Normal Asmad 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Evert Greek', 'Evert Greek Display', 'Evert Greek Text', 'Evert Latin', 'Evert Latin Display', and 'Evert Latin Text' by Foundry5 (names referenced only for comparison).
Keywords: ui text, signage, editorial, presentations, packaging, neutral, modern, clean, friendly, utilitarian, clarity, versatility, neutrality, readability, rounded, open apertures, even rhythm, plainspoken, unembellished.
A clean, round-leaning sans with even stroke weight and smooth, geometric curves. Letterforms are broadly proportioned with generous counters and open apertures, giving the alphabet a clear, steady rhythm. Curves are well rounded (notably in C, O, S, and G), while straight-sided forms like E, F, H, and N keep a tidy, rational structure. Terminals are largely blunt and straightforward, and the numerals follow the same simple, readable construction.
This font works well for interface labels, dashboards, and general-purpose branding where a clean sans is needed. Its open counters and even rhythm make it a solid option for editorial blurbs, instructions, and short paragraphs, and it can also serve well in signage and wayfinding when set with comfortable spacing.
The tone is neutral and contemporary, aiming for clarity over personality. Its rounded geometry adds a mild friendliness, but the overall impression remains practical and restrained—well suited to straightforward communication.
The design appears intended as a dependable, everyday sans: unobtrusive, highly readable, and visually balanced. It prioritizes consistent geometry and clear character shapes to perform reliably across a range of common typographic settings.
The sample text shows consistent spacing and a calm texture at paragraph sizes, with wide, open shapes that help maintain legibility. Round forms and simple joins keep the design cohesive across uppercase, lowercase, and figures.