Sans Normal Askiw 9 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product design, wayfinding, editorial, branding, clean, neutral, modern, friendly, pragmatic, everyday usability, clarity, versatility, contemporary neutrality, rounded terminals, open apertures, geometric, even rhythm, crisp.
A clean, monolinear sans with predominantly geometric construction and smoothly rounded curves. Strokes maintain an even color with minimal modulation, and many joins and terminals resolve with soft rounding rather than sharp cuts. Counters are generous and apertures stay open, supporting clarity in letters like C, G, S, and e. Proportions feel balanced and contemporary, with simple, straightforward shapes and consistent spacing that keeps lines of text steady and readable.
This font suits interface typography, product copy, and general-purpose editorial settings where a steady, even texture and high legibility are priorities. Its clean geometry also makes it a strong candidate for signage and wayfinding, as well as contemporary branding systems that need a neutral sans foundation.
The overall tone is neutral and modern, with a slightly friendly warmth from the rounded curves and uncomplicated forms. It avoids overt personality cues, aiming instead for calm clarity and a dependable, contemporary voice.
The design appears intended as a versatile, workhorse sans: clear forms, open counters, and an even typographic color geared toward dependable performance across headings and running text without calling attention to itself.
The figures appear straightforward and highly legible, with clear differentiation between similar forms (e.g., 0 vs. O through proportion and counter shape). Diacritics aren’t shown; the sample demonstrates solid word-shape continuity and stable texture at text sizes.