Sans Normal Osmiw 23 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'FF Milo' by FontFont, 'Calton' by LetterMaker, 'MVB Solitaire Pro' by MVB, 'Roihu' by Melvastype, 'NuOrder' by The Northern Block, 'Libertad' by TipoType, and 'Cormac' by Typedepot (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, bold, sporty, contemporary, high impact, approachability, modern branding, display emphasis, casual clarity, rounded, soft corners, compact counters, blunt terminals, geometric.
A heavy, rounded sans with smooth, inflated curves and softly squared joins that keep the letterforms sturdy and compact. Strokes remain even and substantial, with tight internal counters in forms like a, e, s, and g, giving the face a dense, punchy texture. Uppercase shapes are broad and simple with rounded shoulders, while lowercase forms show a single-story a and g and a short-armed r, reinforcing a casual, modern construction. Numerals follow the same blocky, rounded logic, with a prominent, circular 8 and a robust 0 that reads clearly at display sizes.
Best suited for display applications such as headlines, posters, retail signage, packaging, and bold brand marks where a warm, modern presence is needed. It also works well for short UI labels or callouts when strong emphasis is required, especially in high-contrast layouts.
The overall tone is upbeat and approachable, pairing high impact with a friendly softness. It feels energetic and contemporary rather than formal, suggesting a confident, easygoing voice that suits attention-grabbing messaging.
The font appears designed to deliver maximum impact with a friendly, rounded silhouette, balancing geometric simplicity with softened corners for broad, contemporary appeal. Its construction prioritizes bold legibility and an inviting personality for prominent, attention-driven typography.
The design’s weight and tight counters make it most comfortable at larger sizes, where the rounded details and interior shapes stay open enough to read cleanly. The rhythm is compact and assertive, producing a strong, poster-like color on the page.