Sans Normal Ormaj 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' by Intelligent Design, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, 'Bajazzo' by Schriftlabor, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, loud, straightforward, impact, clarity, modernity, approachability, simplicity, geometric, chunky, rounded, compact, high impact.
A very heavy, geometric sans with compact proportions and broad, even strokes. Curves are built from near-circular bowls with smooth joins, while terminals are mostly flat and blunt, producing a solid, blocky silhouette. Counters are relatively tight for the weight, and apertures tend to be modest, giving the face a dense, poster-forward texture. The lowercase is clean and simple, with single-storey a and g and a sturdy, utilitarian rhythm across words and lines.
Best suited to headlines, display typography, and short emphatic copy where weight and presence are advantages. It works well for branding and packaging that needs a bold, contemporary voice, and for signage where quick recognition matters. For longer text, it is more appropriate as an accent style paired with a lighter companion face.
The overall tone is assertive and contemporary, with a friendly, approachable edge coming from the rounded geometry. It feels direct and high-energy rather than refined, communicating clarity and confidence at a glance. The heaviness reads as attention-grabbing and decisive, suited to bold, unambiguous messaging.
The design appears intended to deliver maximum impact with a clean, geometric construction—prioritizing strong silhouettes, uniform stroke texture, and straightforward letterforms. It aims for modern versatility in display contexts, balancing a sturdy, no-nonsense structure with softened curvature to keep the tone approachable.
Round letters like O/Q and the numerals emphasize circular construction, while diagonals (A, V, W, X, Y) stay crisp and stable, reinforcing a strong, engineered feel. The density and tight counters suggest it is happiest when given breathing room through generous tracking or larger sizes.