Sans Normal Wakaf 13 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Calcis' by Eurotypo and 'Schnebel Sans ME' and 'Schnebel Sans Pro' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, packaging, editorial, posters, friendly, modern, approachable, clean, lively, approachability, readability, modern tone, brand warmth, rounded, soft corners, humanist, open counters, slightly quirky.
A rounded sans with softly tapered strokes and subtly irregular terminals that keep the texture lively without looking rough. Curves are generous and open, with circular bowls and clear apertures; joins are smooth and the overall construction feels slightly humanist rather than strictly geometric. Uppercase forms are broad and simple, while the lowercase shows a gently playful rhythm, aided by rounded shoulders and lightly angled strokes in letters like v, w, and y. Numerals follow the same soft, curving logic, with friendly proportions and consistent color in running text.
Well suited for interface copy, product branding, and packaging where a friendly voice is needed without sacrificing clarity. It also works for editorial subheads and short-to-medium paragraphs, and can scale up comfortably for posters or display lines thanks to its rounded, high-contrast-in-shape silhouettes.
The font reads as warm, contemporary, and informal-leaning, giving everyday text a personable tone. Its rounded shaping and mild quirks add charm and approachability, making it feel less corporate than a strict neo-grotesque while still staying clean and legible.
The design appears intended to blend straightforward sans-serif utility with a softer, more personable character. By rounding corners and adding subtle humanist inflections, it aims to stay readable in text while projecting an inviting, contemporary feel.
Counters stay open at text sizes and the spacing appears even, producing a steady line without harsh corners. Several terminals look slightly flared or teardrop-like, which adds character and helps prevent the forms from feeling overly mechanical.