Sans Normal Nudan 12 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'ATC Arquette' by Avondale Type Co.; 'BR Candor' by Brink; and 'TT Commons Classic', 'TT Commons™️ Pro', and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, playful, impact, clarity, approachability, modernity, rounded, geometric, blocky, compact counters, high impact.
A heavy, rounded sans with broad proportions and smooth, geometric curves. Strokes are consistently thick, with large, sturdy stems and simplified joins that keep shapes clean at display sizes. Round letters (O, C, G) lean toward circular construction with slightly squared-off terminals in places, while diagonals (V, W, X) are wide and emphatic. Counters are relatively compact and apertures are moderately open, producing a dense, poster-like color with even rhythm across mixed case and numerals.
Best suited to headlines and short-form display typography where its mass and width can create immediate impact. It works well for branding, packaging, and signage that need a bold, modern presence, and it can also serve in UI callouts or labels when large sizes are used and whitespace is available.
The overall tone is assertive and contemporary, with a friendly, approachable softness from the rounded geometry. Its dense weight and broad stance give it a confident, attention-grabbing voice suited to upbeat, energetic messaging.
The design appears intended as a contemporary, high-impact sans that prioritizes bold presence and simple geometric clarity. Its rounded construction and compact counters suggest a focus on friendliness and visual punch rather than subtlety or long-form reading.
The lowercase shows a single-storey a and g, reinforcing a straightforward, geometric feel. Numerals are stout and highly legible, with simple, bold silhouettes that match the letterforms closely. In text settings, the strong weight creates a solid typographic block, making spacing and line breaks visually prominent.