Sans Normal Nolog 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro', 'Dexa Round', and 'Habanera' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, straightforward, impact, clarity, visibility, contemporary branding, bold display, geometric, rounded, blocky, compact, heavy.
This typeface presents as a heavy, geometric sans with broad, even strokes and smoothly rounded curves. Counters are relatively tight for the weight, producing compact interior spaces in letters like B, P, R, and a while maintaining clear silhouettes. Circular forms (O, Q, 0, 8, 9) are close to round, and joins are clean and unmodulated, reinforcing a solid, uniform rhythm. The lowercase uses a single-storey a and g, with short, sturdy terminals and a pragmatic, no-nonsense construction that stays consistent across letters and figures.
It performs best in display contexts where mass and presence are an advantage, such as headlines, posters, and brand marks. The sturdy shapes and simple geometry also suit packaging and signage where quick recognition at a distance is important.
The overall tone is bold and approachable, projecting clarity and confidence without feeling sharp or technical. Its rounded geometry gives it a friendly, contemporary character suited to attention-grabbing communication and straightforward messaging.
The design appears intended to deliver maximum impact through large, even forms and uncomplicated geometry, prioritizing strong silhouettes and consistent stroke behavior for high visibility.
Capitals read particularly strong and stable, with generous widths that create a prominent word shape in headlines. Numerals are equally robust and highly legible, with simple forms that match the letters’ geometric logic.