Sans Normal Dogur 2 is a light, very wide, monoline, upright, normal x-height font.
Keywords: ui labels, branding, headlines, posters, wayfinding, clean, modern, airy, calm, technical, clarity, contemporary branding, geometric simplicity, neutral tone, geometric, rounded, open counters, even rhythm, minimal.
A clean geometric sans with generous horizontal proportions and a consistent stroke. Curves are built from smooth, near-circular forms with open counters and restrained terminals, giving letters a sleek, rounded finish. Spacing reads on the loose side, with a steady baseline and a quiet, even texture in running text; diagonals (A, V, W, X, Y) are crisp while bowls (O, C, G, Q) stay broadly circular. Numerals follow the same rational geometry, with simple, open shapes and minimal modulation.
This face suits interface labels, dashboards, and product typography where a spacious, contemporary sans is desired. It also performs well in headlines, posters, and signage/wayfinding thanks to its open forms and clear geometry, especially at medium to large sizes.
The overall tone is modern and understated, leaning toward a calm, contemporary “systematic” feel rather than expressive personality. Its wide stance and rounded geometry convey openness and clarity, with a subtle futuristic/tech flavor when set large.
The design appears intended to deliver a neutral, modern geometric voice with strong consistency across glyphs and an emphasis on clarity through open shapes and generous proportions.
Distinctive details include the broadly circular C/O family, a simple single-storey a and g, and an overall preference for smooth joins over sharp ink traps or calligraphic tension. The design maintains consistent visual logic across uppercase, lowercase, and figures, supporting a cohesive typographic color.