Sans Normal Dogim 17 is a light, wide, monoline, upright, normal x-height font.
Keywords: ui text, web design, editorial, branding, signage, clean, modern, friendly, minimal, calm, neutral utility, modern branding, screen readability, system consistency, geometric, rounded, open apertures, generous spacing, high legibility.
This typeface presents a clean, geometric sans style with smooth, circular curves and even stroke modulation. Round letters like C, O, and G read as near-perfect circles, while straights (E, F, L, T) keep crisp terminals and consistent alignment. Curves join stems with gentle transitions, producing a soft, polished rhythm; lowercase forms lean toward single‑storey simplicity (notably a and g), with open counters and clear apertures in letters such as c, e, and s. Numerals follow the same rounded logic, with a simple 1 and broadly curved 2–3–5 forms that keep the overall texture airy and uniform.
It performs well for user interfaces, web and app typography, and modern editorial layouts where clarity at a range of sizes matters. The open forms and tidy rhythm also suit brand identities, packaging, and environmental graphics that need a clean, contemporary voice without looking overly rigid.
The overall tone is contemporary and approachable, balancing neutral clarity with a subtly friendly roundness. Its restrained geometry gives it a technical, product-oriented feel without becoming cold, making it suitable for interfaces and clean brand systems.
The design appears intended as a modern, general-purpose sans with a geometric foundation and softened details for readability and approachability. Its consistent construction across caps, lowercase, and numerals suggests a focus on coherent system typography for digital and print contexts.
Capitals appear slightly narrow in their inner spaces compared to the broad outer width, helping maintain an even gray value in text. The letterforms favor smooth continuity over sharp notches, and the punctuation and figures match the same streamlined, rounded construction for consistent typography across mixed content.