Sans Normal Jemir 2 is a very bold, very wide, low contrast, italic, tall x-height font visually similar to 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo marks, sporty, retro, loud, confident, playful, impact, motion, attention, approachability, oblique, rounded, soft corners, chunky, compact counters.
This typeface is a heavy, oblique sans with broadly rounded geometry and softened corners. Letterforms are built from thick, low-contrast strokes with compact interior counters that create a dense, punchy silhouette. The slant is consistent across capitals, lowercase, and figures, and the overall rhythm feels smooth and slightly condensed in the apertures, with sturdy curves and blunt terminals. Numerals follow the same rounded, weighty construction for a cohesive set in display sizes.
Best suited to short, prominent text where impact matters—headlines, posters, event graphics, sports branding, and bold packaging callouts. It can also work for punchy wordmarks or large-format signage where its dense shapes and smooth curves remain clear.
The tone is energetic and assertive, with a friendly, slightly retro athletic feel. Its exaggerated mass and forward lean suggest motion and impact, making the voice feel bold, fun, and attention-seeking rather than quiet or refined.
The design appears intended to deliver maximum visual impact with a sense of speed and friendliness. By combining a consistent oblique stance with rounded, heavyweight forms, it aims to read as modern display lettering with sporty, retro-leaning personality.
In the sample text, the tight counters and heavy joins make dark areas accumulate quickly, giving lines a strong “inked” presence. The oblique angle adds momentum, while the rounded construction keeps the mood approachable despite the intensity.