Sans Normal Malid 7 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Otoiwo Grotesk' by Pepper Type, and 'Matrice' and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logotypes, packaging, sporty, assertive, dynamic, friendly, retro, impact, motion, headline display, brand presence, approachable boldness, slanted, rounded, soft corners, compact counters, oblique terminals.
A heavy, slanted sans with broad proportions and rounded, softly squared geometry. Strokes are consistently thick with smooth curves and subtly flattened joins, giving letters a solid, molded look rather than a sharp, mechanical one. Counters run relatively tight in rounded letters, while apertures stay fairly open in forms like C, S, and e, helping shapes remain recognizable at bold sizes. The italic angle is steady across the set, with lively, forward-leaning terminals and a generally compact, punchy rhythm.
This font is best suited to short, high-impact copy such as headlines, poster typography, sports or fitness branding, and energetic campaign graphics. Its broad, slanted forms and dense weight make it especially effective for logos and packaging where strong silhouette and immediate presence matter. For extended text, it will typically perform better in small bursts or with increased letterspacing.
The overall tone is energetic and confident, with a sporty, speed-driven feel. Rounded shaping keeps it approachable, while the strong weight and slant project impact and motion. It reads as bold and attention-seeking without becoming aggressive or jagged.
The design appears intended to deliver a fast, powerful headline voice using rounded sans forms and a consistent oblique slant. By pairing hefty strokes with softened corners and open key shapes, it aims to balance impact with approachability in display-driven contexts.
Numerals are robust and highly graphic, with simple silhouettes that hold up well at large sizes. The lowercase shows a single-storey a and g, contributing to an informal, contemporary texture. Spacing appears tuned for headline settings, with dense internal space and prominent black shapes that benefit from generous tracking when used in long lines.