Sans Normal Obkow 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'BR Hendrix' by Brink; 'Almarose' by S&C Type; 'Core Sans C' by S-Core; 'Infoma' by Stawix; and 'TT Commons™️ Pro', 'TT Hoves Pro', and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, friendly, modern, punchy, clean, impact, clarity, modernity, versatility, geometric, rounded, compact, sturdy, high-impact.
A heavy, geometric sans with broad, rounded curves and crisp, squared terminals. Counters are relatively tight and apertures tend toward closed, giving letters a compact, blocky silhouette with strong ink presence. Circular forms like O and C read as near-elliptical rounds, while straight strokes stay uniform and stable, producing an even rhythm and consistent texture in text. Diacritics aren’t shown; the sample highlights sturdy numerals and simplified lowercase forms with minimal detailing.
Best suited to headlines, logos, and short-form messaging where strong presence and quick recognition matter. It also fits packaging and signage that benefits from a sturdy, compact sans with clear letterforms at display sizes.
The overall tone is bold and assured, with a friendly, approachable softness from its rounded geometry. It feels contemporary and energetic, designed to grab attention without becoming decorative or eccentric.
The design appears intended to deliver maximum impact with minimal fuss: a clean geometric build, consistent stroke weight, and compact counters that produce a powerful, modern typographic color for display-led communication.
In the sample text, the dense black color and tight internal spaces create strong visual cohesion, especially at larger sizes. The simplified shapes and robust joins help maintain clarity in short words and headlines, while longer lines can look dark and emphatic due to the compact counters.