Sans Normal Kirom 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Salma Alfasans' by Alifinart Studio, 'Resist Sans' by Groteskly Yours, 'Helvetica Now' by Monotype, 'Glimp' by OneSevenPointFive, 'Genora Sans' by Pixesia Studio, and 'Identidad' by Punchform (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, advertising, sporty, confident, dynamic, modern, friendly, emphasis, motion, modernization, impact, slanted, geometric, clean, rounded, punchy.
This is a slanted sans with substantial, even stroke weight and rounded, geometric construction. Curves are smooth and full, with oval counters and a consistent, low-contrast rhythm across the alphabet and figures. Terminals tend to be clean and slightly softened rather than sharply cut, and the italic angle is steady, giving lines of text a clear forward flow. Spacing reads compact but not cramped, with sturdy forms that keep their clarity at display sizes.
It works best where you want emphatic, high-contrast-to-background messaging: headlines, brand marks, posters, and packaging callouts. The slant and weight also suit short bursts of copy in advertising or UI highlights, such as banners, buttons, and feature labels, where a sense of motion and urgency is helpful.
The overall tone is energetic and assured, combining a contemporary, no-nonsense structure with approachable roundness. Its forward slant adds motion and emphasis, lending a sporty, promotional feel without becoming overly stylized or quirky.
The design appears intended to deliver strong, contemporary emphasis in a clean sans voice, using a consistent slant and rounded geometry to project speed and confidence while remaining broadly legible.
Uppercase forms appear broad and stable, while lowercase shapes keep a simple, single-storey feel in key letters, reinforcing an informal, modern voice. Numerals are heavy and highly legible, with straightforward silhouettes suited to quick recognition.