Sans Normal Admov 11 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Helvetica Now' by Monotype, 'Jindo' by Nine Font, 'NeoGram' and 'Nuber Next' by The Northern Block, and 'Artico' by cretype (names referenced only for comparison).
Keywords: ui, branding, headlines, signage, packaging, modern, dynamic, clean, technical, corporate, clarity, modernity, momentum, neutrality, versatility, oblique, geometric, open apertures, rounded forms, uniform strokes.
A slanted sans with largely geometric construction and even, monoline stroke behavior. Curves are smooth and round (notably in O, C, and the bowls of b/d/p/q), paired with crisp terminals and a generally upright, uncluttered skeleton translated into an oblique posture. Proportions read generous and horizontally comfortable, with open counters and clear interior spacing that keeps letters from feeling cramped. Numerals follow the same steady rhythm, with simple, readable forms and consistent stroke endings.
It works well where a clean sans needs extra energy—UI labels, dashboards, and product interfaces, as well as brand headlines and short-to-medium editorial callouts. The open shapes and steady rhythm also suit wayfinding and general-purpose promotional typography where quick recognition matters.
The overall tone is contemporary and brisk, with the forward lean adding motion and emphasis without becoming expressive or calligraphic. Its clean geometry and restrained detailing suggest a practical, no-nonsense voice suited to modern interfaces and brand systems.
The font appears designed to deliver a modern, efficient sans voice with an inherent sense of movement. Its geometry and uniform stroke treatment prioritize clarity and system-friendly consistency while the oblique stance adds emphasis for display and interface contexts.
The design maintains a consistent slant across capitals, lowercase, and figures, giving mixed-case text a cohesive flow. Letterforms favor clarity over quirks, relying on open shapes and straightforward joins rather than decorative features.