Sans Normal Abkuv 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Polaris' by AVP; 'Prima Sans' by Bitstream; and 'MS Reference Sans Serif', 'Meiryo', 'Meiryo UI', and 'Verdana' by Microsoft Corporation (names referenced only for comparison).
Keywords: ui labels, infographics, presentations, brand systems, signage, modern, clean, technical, efficient, neutral, emphasis, clarity, modernization, utility, oblique, monolinear, open counters, rounded terminals, slanted stress.
This typeface is a clean, oblique sans with monolinear strokes and smooth, rounded curves. The slant is consistent across caps, lowercase, and numerals, giving the design a forward-leaning rhythm without introducing calligraphic contrast. Letterforms favor open apertures and generous internal counters (notably in C, G, e, and a), while terminals are mostly plain and softly finished rather than sharply cut. Proportions are balanced and contemporary, with a compact, upright feel in the capitals and a straightforward, single-storey lowercase structure that reads clearly in continuous text.
It suits interface typography, dashboards, and informational graphics where a clean sans voice is needed, especially when an oblique style helps emphasize motion or categorization. It also fits contemporary brand systems, product labeling, and short-to-medium editorial settings where a modern, italicized sans can provide emphasis without feeling decorative.
Overall, the font conveys a modern, practical tone—more utilitarian than expressive. The oblique angle adds a sense of motion and immediacy, suggesting speed, progress, and a mildly technical character while staying restrained and neutral.
The design appears intended as a straightforward, contemporary oblique sans for clarity and pace, pairing smooth geometry with restrained detailing. Its consistent stroke weight and open forms suggest a focus on legibility and an efficient, modern texture in both display lines and longer snippets of text.
Capitals are broad and stable with rounded bowls (B, D, O, Q) and simple diagonals (A, V, W, X, Y). The lowercase keeps forms uncomplicated and legible, and the numerals are similarly plain and contemporary, with smooth curves and clear differentiation between figures. Spacing appears even and text color stays consistent across the sample paragraph, supporting continuous reading at larger sizes.