Sans Normal Abnug 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica and 'Priva' and 'Priva Pro' by Monotype (names referenced only for comparison).
Keywords: ui text, editorial, branding, packaging, posters, clean, modern, friendly, casual, energetic, readability, modern utility, approachability, motion, oblique, rounded, monoline, open apertures, humanist.
This is an oblique, monoline sans with rounded curves and gently tapered terminals that keep the texture smooth and even. The letterforms are slightly condensed in feel with open apertures and clear counters, producing a light, airy rhythm in text. Uppercase shapes stay simple and geometric-leaning, while the lowercase adds a more humanist flavor through soft joins, a single-storey “a,” and an angled, lively stance. Numerals follow the same straightforward construction with rounded bowls and consistent stroke weight.
It suits interface typography and product copy where a clean, contemporary voice is needed without feeling overly rigid. The oblique stance also works well for branding, packaging, and headlines that benefit from a subtle sense of motion, while remaining readable in short-to-medium text settings.
The overall tone is modern and approachable, combining a clean, functional skeleton with a casual forward-leaning energy. Its softness and open shapes read as friendly rather than stark, making it feel contemporary and easygoing.
The design appears intended as a versatile, everyday sans with an italicized posture that adds momentum and personality, while keeping forms simple, rounded, and legible for broad use.
The italic angle is consistent across capitals, lowercase, and figures, helping lines of text maintain a cohesive slant and rhythm. Spacing appears balanced for continuous reading, with enough openness in bowls and apertures to preserve clarity at moderate sizes.