Serif Flared Hiruh 7 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, editorial, branding, warm, lively, vintage, expressive, confident, display impact, editorial flavor, handcrafted feel, retro charm, brand character, flared, calligraphic, bracketed, wedge serif, swashy.
A slanted serif with flared, wedge-like stroke endings and a calligraphic construction. The letterforms show softly bracketed transitions, rounded joins, and a steady rhythm that mixes sturdy verticals with tapered, pointed terminals. Curves are full and slightly squashed, while counters stay open enough for display use; overall spacing and widths vary noticeably across glyphs, reinforcing a hand-rendered, energetic texture.
Best suited to headlines, short passages, and branding where character is more important than neutrality—such as poster titles, magazine features, book jackets, labels, and logo lockups. It can work in brief emphasized text (pull quotes, section openers) where the italic energy and flared serifs add warmth and presence.
The font reads as friendly and spirited, with a vintage-leaning, editorial tone. Its flared terminals and italic motion add a sense of momentum and personality, suggesting craft, storytelling, and a slightly retro sensibility rather than strict formality.
The likely intention is a display serif that blends classic serif structure with calligraphic italic movement, using flared terminals and varied widths to create a bold, distinctive voice. It appears designed to feel handcrafted and expressive while remaining legible at larger sizes.
The design emphasizes distinctive terminals and stroke modulation over strict geometric consistency, which gives headings a textured, human feel. Numerals and capitals carry the same flared finishing and italic sweep, keeping a cohesive voice across mixed-case settings.