Serif Flared Hiruh 3 is a very bold, normal width, high contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, packaging, magazine, retro, editorial, dramatic, sporty, confident, impact, expressiveness, vintage flair, motion, swashy, flared, bracketed, calligraphic, dynamic.
A heavy, right-leaning serif with pronounced thick–thin modulation and a distinctly calligraphic construction. Stems broaden into flared, tapered terminals, and serifs feel more sculpted than sharp, with bracket-like transitions and occasional spur-like hooks. The letterforms show a lively, slightly condensed rhythm with energetic curves—especially in C, G, S, and the lowercase a/e—while counters stay fairly open for such a dense weight. Numerals follow the same italicized, high-contrast logic with rounded bowls and assertive entry/exit strokes, giving the set a cohesive, display-forward texture.
This face is best suited to headlines and short-form display settings where its contrast and flared terminals can read as intentional style—magazine titles, branding marks, posters, packaging, and bold pull quotes. It can work for brief subheads at medium sizes, but its dense weight and animated details are most effective when given room to breathe.
The tone is bold and theatrical, combining vintage editorial flair with a punchy, energetic slant. Its swashy terminals and strong contrast suggest motion and confidence, leaning toward expressive, attention-grabbing typography rather than quiet neutrality.
The design appears intended to deliver a bold italic serif with a flare-terminal signature—pairing classic, print-like contrast with sporty, motion-oriented forms for high-impact display typography.
In the sample text, the thick strokes create a dark, continuous color, while the flared endings and sweeping curves keep the texture from feeling rigid. The italic angle is consistent across caps, lowercase, and figures, and the ampersand is especially decorative, reinforcing the font’s display personality.