Sans Contrasted Lekel 7 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, advertising, ui headings, clean, dynamic, modern, informal, sporty, energy, approachability, clarity, personality, humanist, oblique, rounded, open counters, calligraphic.
A slanted, sans-serif design with subtly tapered strokes and noticeable modulation that gives letters a lightly calligraphic feel. Curves are smooth and fairly open, with rounded joins and terminals that tend to finish on a soft angle rather than a hard cut. Proportions are even and readable, with generous bowls and counters; the lowercase forms keep a straightforward structure while the caps show a slightly energetic, forward-leaning rhythm. Figures are simple and clear, matching the same oblique, modulated stroke behavior as the letters.
Well suited for brand identities, short editorial headlines, and promotional copy where a sense of motion and friendliness is desirable. It can also work in product packaging and digital interfaces for headings, labels, and callouts where an oblique sans with a bit of stroke character helps differentiate the typographic voice.
The overall tone is brisk and contemporary, with a friendly, conversational slant that feels active rather than formal. Its modulation adds warmth and motion, making it feel approachable and slightly sporty while still staying clean and uncluttered.
Likely intended to provide an italic sans option with more personality than a purely geometric oblique, combining clear construction with gentle stroke modulation for a lively, modern reading texture.
The italic construction is consistent across the set, creating a cohesive diagonal flow in text. The design avoids decorative flourishes, relying instead on smooth curvature, open apertures, and restrained contrast to create character.