Sans Normal Abmoy 16 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, advertising, ui text, headlines, posters, modern, friendly, clean, dynamic, approachable, clarity, warmth, motion, versatility, rounded, humanist, slanted, open forms, smooth curves.
A slanted sans with rounded, open forms and smooth, low-contrast strokes. Curves are generously drawn (notably in O/C/S), while diagonals and terminals show crisp, angled cuts that keep the silhouette lively. Counters are fairly open, spacing feels even, and the overall rhythm is consistent from caps to lowercase, with numerals matching the same softly geometric, forward-leaning construction.
Well suited to brand identities and marketing where a contemporary, friendly voice is needed, and for headlines or short-to-medium text that benefits from a sense of motion. It can also work for UI labels and product copy where a clean sans is desired but with more personality than a purely neutral style.
The overall tone is modern and approachable, with an energetic forward motion from the slant and a friendly feel from the rounded bowls. It reads as clean and contemporary rather than formal, balancing clarity with a subtly casual, human touch.
Likely designed to provide a contemporary sans that remains easy to read while adding momentum and warmth through a consistent slant and rounded construction. The restrained contrast and straightforward shapes suggest an emphasis on versatile, everyday communication with a distinctive but not overpowering character.
Letterforms favor simple, legible structures with minimal detailing, letting the slant and the interplay of rounded bowls vs. sharp terminals provide character. The figures and punctuation in the sample text visually align with the same smooth, slightly italicized flow, supporting continuous reading without looking stiff.