Sans Normal Kemev 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Guanabara Sans' by Plau and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, advertising, sportswear, energetic, sporty, modern, assertive, confident, emphasis, momentum, impact, clarity, modernity, slanted, geometric, rounded, compact, high-impact.
A heavy, right-leaning italic with smooth, rounded construction and a compact, efficient footprint. Strokes are largely uniform in thickness, with broad curves and clean joins that keep counters open despite the weight. The slant is consistent across capitals, lowercase, and numerals, producing a strong forward rhythm and a slightly compressed, aerodynamic feel. Round letters stay close to circular, while diagonals and terminals are cut cleanly for crisp silhouettes at display sizes.
Best suited to headlines, signage, posters, and brand moments that need immediate attention. It also works well for short UI labels, packaging callouts, and promotional copy where a compact italic can add speed and emphasis without becoming decorative.
The overall tone is fast, punchy, and contemporary—more about momentum and impact than quiet neutrality. Its forward lean and dense color suggest motion and urgency, making it feel sporty and promotional while still staying clean and readable.
Likely designed as a high-impact italic intended to convey motion and modernity while preserving straightforward shapes and consistent stroke weight for clarity. The emphasis appears to be on bold presence, tight rhythm, and a clean, contemporary silhouette for display-led typography.
Capitals read as sturdy and stable, while the lowercase introduces a more dynamic texture through the italic forms and rounded bowls. Numerals match the same italic angle and weight, giving mixed text a cohesive, unified presence.