Sans Normal Ifluw 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, quotes, friendly, casual, handwritten, playful, approachable, friendly tone, handwritten feel, casual branding, easy readability, rounded, soft, bouncy, slanted, informal.
A rounded, right-slanted sans with smooth, monoline strokes and softened terminals. The letterforms lean on simple oval and circular construction, with generous curves and minimal angularity, creating a steady, even rhythm. Counters are open and airy, and joins are gently rounded rather than sharply articulated, giving the shapes a flowing, marker-like continuity. Proportions feel relaxed and slightly varying across glyphs, reinforcing a natural, hand-drawn cadence while remaining clean and legible in text.
Well-suited for lighthearted branding, packaging, and promotional headlines where a friendly, informal voice is desired. It also works well for short-to-medium text in posters, social graphics, quotes, and casual editorial callouts, especially when a handwritten feel is needed without sacrificing clarity.
The overall tone is warm and conversational, with a lively, easygoing energy. Its slant and rounded detailing suggest friendly emphasis rather than formality, making it feel personable and optimistic. The result reads as modern casual—more like a neat handwritten note than a rigid UI face.
The design appears intended to deliver a clean, approachable handwritten impression—smooth and rounded for readability, with a consistent slant to add motion and emphasis. Its simplified shapes and even stroke weight aim for versatile everyday use across display and supportive text settings.
Capitals are broad and uncomplicated, pairing well with the softer lowercase for a cohesive, informal typographic voice. Numerals follow the same rounded, slightly bouncy logic, keeping the texture consistent across mixed content.