Sans Normal Idmov 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Tekton' by Adobe (names referenced only for comparison).
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, handwritten, warm, playful, human warmth, casual readability, approachable branding, handwritten feel, rounded, soft terminals, monoline, slanted, informal.
A rounded, monoline sans with a consistent rightward slant and soft, brush-like terminals. Curves are generous and open, with slightly irregular stroke joins that add a natural hand-drawn rhythm without becoming messy. Counters are fairly open and the overall texture is even, while letter widths vary enough to keep the line lively. Numerals follow the same smooth, flowing construction, with simple forms and rounded corners that match the alphabet.
Works well for branding elements, packaging, posters, and social graphics where a friendly, informal voice is desired. It is particularly effective for short to medium headlines, taglines, and callouts where the slanted, handwritten feel can carry personality. For longer passages, it will be most comfortable at larger text sizes with generous spacing.
The font reads as approachable and conversational, with an easygoing handwritten energy. Its gentle slant and rounded shapes give it a warm, personal tone that feels more human than mechanical. Overall it conveys friendliness and light playfulness rather than formality.
Likely intended to provide a clean, approachable handwritten alternative that stays smooth and readable while still feeling personal. The consistent monoline strokes and rounded construction suggest a focus on friendly usability for display and branding contexts rather than strict geometric precision.
The design relies on rounded geometry and softened stroke endings rather than sharp angles, which helps it stay legible at moderate sizes while retaining a casual, drawn quality. The italicized posture is integral to the forms rather than an added slant, reinforcing a continuous forward motion in text.