Sans Normal Efgad 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, packaging, signage, modern, friendly, airy, clean, casual, readability, approachability, contemporary tone, soft geometry, rounded, humanist, slanted, open counters, soft terminals.
A slanted, rounded sans with an even stroke and soft, gently curved terminals. The overall construction favors circular and elliptical bowls with open apertures and smooth joins, producing a calm, continuous rhythm in text. Proportions feel balanced rather than condensed, with a modest ascender/descender reach and clear, uncluttered forms across capitals, lowercase, and figures.
This face works well for interface text, app/web UI, and general-purpose editorial settings where a clean, friendly sans is needed. It can also support brand systems and packaging that want a modern but approachable voice, and it remains clear enough for short signage and headings.
The font reads as approachable and contemporary, with a relaxed, conversational tone created by the consistent slant and rounded shaping. It feels unobtrusive and easygoing rather than technical or formal, making it well suited to friendly, everyday communication.
The design appears intended to provide a contemporary sans with a softened, rounded geometry and a consistent slant for emphasis and motion. It aims for clarity and neutrality while keeping a warm, human presence through open forms and gentle terminals.
Capitals stay simple and geometric while remaining slightly human in their curves, and the lowercase maintains good differentiation through open counters and steady spacing. Numerals follow the same rounded logic, giving mixed text-and-number settings a cohesive, consistent color on the page.