Sans Normal Efdan 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, marketing, presentations, modern, clean, friendly, approachable, neutral, versatility, readability, modernity, warmth, approachability, rounded, open apertures, humanist, soft terminals, airy spacing.
This typeface is a rounded, slightly slanted sans with smooth curves and restrained geometry. Strokes stay even and calm, with gently tapered joins and soft, open counters that keep letters from feeling rigid. The lowercase shows a two-storey “a,” a single-storey “g,” and generally open apertures in letters like “c” and “e,” giving a clear, readable rhythm. Numerals are simple and contemporary, with rounded bowls and consistent proportions that sit comfortably alongside the letters.
It suits interface and product typography where clarity and a contemporary voice are needed, and it performs well in short-to-medium editorial copy thanks to its open counters and steady rhythm. The friendly geometry also makes it a good fit for modern branding, presentations, and general-purpose marketing materials.
The overall tone is modern and easygoing, pairing a clean structure with softened details. Its rounded forms and mild slant add friendliness and motion without becoming casual or playful, making it feel neutral, contemporary, and approachable.
The design appears intended to provide a versatile, contemporary sans with a softer, more human feel than a strictly geometric approach. The slight slant and rounded construction aim to add warmth and forward movement while keeping legibility and neutrality for broad everyday use.
Curves dominate the silhouette, and corners are handled with gentle rounding rather than sharp intersections. The italic angle is modest, maintaining steady word shapes in paragraphs, while the spacing reads open enough for comfortable continuous text.