Sans Other Rydel 7 is a regular weight, narrow, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, tech branding, packaging, techy, sporty, dynamic, industrial, futuristic, speed, modernity, tech edge, brand impact, compactness, angular, slanted, condensed, monolinear, edgy.
This typeface is a slanted, angular sans with a condensed stance and a subtly mechanical construction. Strokes are predominantly straight with occasional tight curves, and many terminals end in sharp, chamfered cuts that create a faceted, knife-edged look. Counters tend to be narrow and squared-off, with a consistent, slightly segmented rhythm that gives letters a drawn-with-a-pen or cut-from-vinyl feel rather than a purely geometric smoothness. Uppercase forms are tall and compact; lowercase is similarly narrow with simple, upright bowls and clipped joins, producing a lean texture in text settings.
It performs best in short-to-medium display settings where its slanted, angular forms can read as intentional and energetic—such as headlines, posters, sports identities, and tech-forward branding. It can also work for labels or packaging that benefits from a sharp, engineered aesthetic, especially at sizes large enough to preserve the narrow counters and tight interior shapes.
The overall tone is fast and performance-oriented, with a futuristic, engineered edge. Its slant and crisp corners suggest motion and urgency, while the tight proportions and hard terminals contribute an industrial, technical attitude.
The design appears intended to deliver a streamlined, high-speed sans that feels engineered and contemporary, using chamfered terminals and condensed proportions to create a distinctive, performance-driven voice while staying legible in display use.
The design relies on distinctive angled joints and clipped terminals to create character without adding ornament, keeping the silhouette clean while still feeling unconventional. The numerals follow the same sharp, condensed logic, supporting a cohesive voice for alphanumerics in interface-like or branded contexts.