Sans Normal Utruv 7 is a light, very narrow, high contrast, italic, normal x-height font.
Keywords: headlines, editorial, posters, branding, packaging, elegant, fashion, airy, refined, dynamic, editorial flair, stylish branding, elegant display, condensed emphasis, calligraphic, slanted, crisp, graceful, delicate.
A slender, right-leaning sans with pronounced contrast between thick and thin strokes and tapered terminals. Curves are smooth and slightly calligraphic, while straights stay crisp, creating a lively rhythm across words. Proportions are tall and condensed, with open counters and a clean, uncluttered skeleton that keeps letterforms legible despite the narrow set.
Best suited to headlines, magazine-style typography, and brand applications where a graceful, condensed italic voice adds sophistication. It works well for logotypes, pull quotes, and packaging accents, and can support short subheads or captions when given enough size and spacing.
The overall tone feels refined and stylish, with a sense of motion from the consistent slant and sharp, tapered endings. It reads as modern and fashion-forward rather than utilitarian, lending a polished, upscale character to display text.
The design appears intended to deliver an elegant, contemporary italic sans voice with a fashion/editorial sensibility, combining clean construction with calligraphic contrast for expressive display typography.
Numerals share the same contrast and slant, giving dates and short figures a cohesive, editorial look. In longer lines, the condensed width and strong diagonals create a tight texture that benefits from generous tracking and comfortable line spacing.