Sans Normal Akgup 2 is a bold, normal width, monoline, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, approachable, playful, confident, approachability, modernity, clarity, display impact, geometric consistency, rounded, soft, geometric, clean, sturdy.
A rounded geometric sans with smooth, circular bowls and consistently thick strokes that keep a steady, solid texture. Corners are softened throughout, while terminals tend to be clean and slightly squared-off, giving the shapes a crisp finish despite the overall roundness. Counters are generally open and generous, and key joins (like in n, m, and h) keep a simple, built-from-shapes construction that reads clearly at display sizes. The figures are compact and sturdy, with rounded forms (0, 8, 9) echoing the letterforms for a cohesive set.
It suits headlines and short text where a bold, friendly presence is needed, such as posters, branding and logo wordmarks, packaging, and retail or wayfinding signage. The rounded shapes and open counters help it stay readable while delivering a soft, contemporary character.
The font conveys an approachable, contemporary tone—friendly and upbeat without becoming novelty. Its rounded geometry feels welcoming and informal, while the even stroke weight and clean construction keep it confident and functional for bold statements.
The design appears intended to provide a warm, geometric sans voice that balances friendliness with graphic clarity. It emphasizes simple, rounded forms and a steady weight to create an energetic, modern display texture that still reads cleanly.
The design shows a clear geometric logic across caps and lowercase, with round bowls and simplified, sturdy silhouettes. Several glyphs lean toward a constructed feel (notably diagonals and junctions), which reinforces a modern, graphic rhythm in words and headlines.