Serif Normal Telub 3 is a light, normal width, high contrast, italic, normal x-height font visually similar to 'Praho Pro' by Picador (names referenced only for comparison).
Keywords: editorial, book covers, magazines, pull quotes, invitations, elegant, refined, literary, classic, expressive italic, editorial polish, classic tone, premium branding, bracketed, hairline serifs, calligraphic, crisp, airy.
A high-contrast italic serif with sharply tapered strokes, hairline brackets, and a lively diagonal axis. The capitals are slender and gently splayed with crisp wedge-like terminals, while the lowercase shows fluid, calligraphic movement with narrow joins and tapered entry/exit strokes. Curves are clean and open, counters remain generous, and spacing feels measured, giving the face a bright, airy texture. Numerals follow the same italic construction, with prominent contrast and elegant curves that keep the color consistent alongside text.
Well-suited to editorial typography such as magazine features, book jackets, and section openers where a refined italic can add hierarchy and emphasis. It also works effectively for pull quotes, headlines, and formal materials like invitations or programs, especially when paired with a more restrained roman for body copy.
The overall tone is polished and expressive, projecting sophistication without feeling ornamental. Its italic rhythm reads as cultured and literary, suited to settings where a touch of drama and elegance is desirable while maintaining a traditional typographic voice.
The design appears intended as a classic, high-contrast italic for expressive emphasis and upscale presentation, balancing traditional serif construction with a crisp, contemporary finish. It prioritizes elegant rhythm and sharp detailing to deliver a distinctly editorial voice.
Stroke modulation is pronounced, so the design’s character comes through most clearly at display and comfortable reading sizes where hairlines don’t visually break up. The forms lean into classical italic proportions, with long, graceful extenders and crisp finishing details that emphasize a premium editorial feel.