Sans Superellipse Upwe 7 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, sports branding, industrial, retro, sporty, assertive, playful, impact, signage, branding, display, modular, rounded, blocky, squarish, compact counters, soft corners.
A heavy, rounded-rectilinear sans with broad proportions and superellipse-based curves. Strokes are uniformly thick, with softened corners and flattened terminals that keep shapes feeling solid and modular rather than geometric-perfect. Counters tend to be compact and often rectangular (notably in letters like O, P, and D), reinforcing a stamped, cutout look. The lowercase is sturdy and wide, with single-storey forms and a squat, confident rhythm; overall spacing reads tight but controlled, built to hold together in dense settings.
Best suited to headlines, short copy, and branding where mass and presence are desirable—posters, labels, packaging, sports or gaming visuals, and punchy editorial display. It can also work for signage-style layouts where a compact, high-contrast silhouette needs to read quickly at large sizes.
The tone is bold and no-nonsense with a friendly edge: part industrial signage, part arcade/sports display. Its rounded corners and pillow-like geometry add approachability, while the dense black shapes project strength and impact.
The design appears intended to translate rounded-rectangle geometry into a highly legible display sans with strong texture and a distinctive cutout-counter style. It prioritizes visual impact, consistent modularity, and a recognizable voice in all-caps and bold headline settings.
The font’s distinctive identity comes from its rounded-square construction and rectangular interior spaces, which creates a consistent “carved” texture across text. Numerals follow the same blocky logic and look designed for uniform, high-impact presence rather than delicate differentiation at small sizes.