Sans Normal Itkog 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Gremlin' by Hazztype, 'Matrice' and 'Radiate Sans' by Studio Sun, and 'Endura' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, confident, sporty, friendly, retro, high impact, approachability, brand presence, display clarity, rounded, blocky, bulky, compact, punchy.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are monolinear and smoothly joined, with soft corners and squarish curves that give letters a sturdy, sculpted feel. The lowercase shows a single-storey “a” and “g,” a short-shouldered “r,” and generally wide, stable forms; the numerals are similarly chunky with small apertures and strong horizontal emphasis.
Best suited to large-scale typography such as headlines, posters, sports and event branding, packaging callouts, and logo wordmarks where mass and immediacy are desired. It can work for short subheads and strong UI banners, but the tight counters and heavy color make it less suitable for extended body copy at small sizes.
The overall tone is bold and approachable, balancing a playful softness with an assertive, headline-ready presence. Its wide stance and rounded geometry evoke a retro-sport sensibility that feels energetic and direct rather than delicate or formal.
The font appears designed to deliver maximum impact with a friendly, rounded silhouette—aiming for high visibility, strong presence, and a contemporary-retro character that reads quickly in display settings.
Spacing appears intentionally generous to support the dense weight, helping counters stay legible in larger sizes. The design leans toward geometric construction but keeps enough irregularity in curves and terminals to avoid feeling overly mechanical.