Sans Normal Osgiy 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Futura Now' by Monotype, 'Futura ND Alternate' by Neufville Digital, 'Futura Futuris' and 'Futura PT' by ParaType, 'Futura SB' and 'Futura SH' by Scangraphic Digital Type Collection, 'Futura TS' by TypeShop Collection, and 'Futura Round' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, assertive, playful, modern, approachable, high impact, approachable tone, geometric clarity, display focus, rounded, soft corners, geometric, chunky, compact.
A heavy, rounded sans with broad, compact proportions and smooth, simplified geometry. Curves read as near-circular and the joins are softened, giving counters a clean, open feel even at large weights. Terminals are mostly blunt with subtly rounded edges, and the overall construction favors sturdy, even strokes and minimal detail. Spacing is generous enough to keep dense shapes from clogging, while the rhythm stays tight and punchy in text.
Best suited to display sizes where its weight and rounded geometry can deliver strong impact—headlines, posters, logotypes, packaging, and bold UI moments. It can also work for short text blocks and callouts when ample leading and tracking are used to preserve clarity.
The tone is upbeat and approachable, with a friendly softness that tempers its strong, high-impact presence. It feels contemporary and energetic, leaning more playful than corporate, and reads as confident without becoming aggressive.
Designed to provide a modern, geometric sans voice with maximum presence and friendly character. The softened corners and simplified forms suggest an intention to balance visual strength with approachability for contemporary branding and attention-grabbing editorial use.
Uppercase forms are bold and stable with wide bowls and straightforward diagonals, while lowercase maintains the same chunky simplicity for consistent color. Numerals are equally weighty and highly legible, designed to hold their shape in large-scale settings where clarity and impact matter most.