Sans Normal Lomil 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Marlin Sans', 'Marlin Soft', and 'Marzano' by FontMesa (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, energetic, modern, confident, impact, attention, momentum, display, oblique, slanted, heavy, punchy, blocky.
A heavy, obliqued sans with broad proportions and compact internal counters. Strokes stay uniform and dense, creating a solid, block-like texture with minimal modulation. Curves are rounded and smooth, while terminals are clean and mostly squared-off in impression, giving the face a sturdy, engineered feel. The slant is consistent across caps, lowercase, and figures, producing a forward-leaning rhythm that reads especially strong in short lines and large sizes.
This font suits headlines, posters, and campaign graphics where strong presence and quick recognition matter. It works well for sports and lifestyle branding, packaging, and bold UI moments such as hero banners or promo modules, especially when set at larger sizes.
The overall tone is bold and action-oriented, with a forward momentum that feels sporty and attention-grabbing. Its weight and breadth convey confidence and impact, leaning toward contemporary, high-energy branding rather than subtle editorial voice.
The design appears intended to deliver maximum impact through a heavy, forward-leaning stance and wide silhouettes, prioritizing immediacy and visual punch. Its smooth, rounded construction and consistent stroke weight suggest a contemporary display sans aimed at energetic, brand-forward typography.
Spacing appears designed to maintain a tight, impactful word shape, with wide letterforms and relatively small apertures that emphasize mass over delicacy. Numerals match the letterforms in weight and slant, keeping a cohesive, display-ready color across mixed text.