Serif Normal Lumaf 7 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Minion 3' by Adobe, 'Aman' by Blaze Type, and 'FF Kievit Serif' by FontFont (names referenced only for comparison).
Keywords: editorial, headlines, book text, magazines, branding, authoritative, classic, formal, bookish, credibility, readability, tradition, impact, bracketed, crisp, stately, robust, calligraphic.
A robust text serif with pronounced stroke contrast, bracketed serifs, and a steady vertical axis. The letterforms show generous bowls and open counters paired with a firm, weighty presence, giving lines of text a confident, dark color. Curves are smoothly modeled, while joins and terminals stay crisp, with subtly tapered serifs that read cleanly at display sizes. Proportions lean slightly broad, and the overall rhythm is even, with consistent spacing that supports paragraph setting.
Well-suited to editorial applications such as magazines, book typography, and feature headlines where a strong serif voice is desired. It can also serve branding and packaging that needs a classic, trustworthy tone, particularly when set in larger sizes where its contrast and detailing read clearly.
The tone is traditional and authoritative, evoking established print typography and editorial voice. Its strong serifs and emphatic capitals convey seriousness and credibility, while the rounded lowercase keeps it approachable rather than severe.
Designed to deliver a conventional, print-oriented serif feel with strong presence and clear typographic structure. The emphasis appears to be on producing an authoritative reading texture and confident display performance without departing from familiar, classical forms.
Capitals feel monumental and stable (notably the rounded C/O and the structured E/F), and the figures share the same sturdy, high-contrast modeling for a cohesive texture. In the text sample, the weight and contrast produce a distinctly “inked” look that emphasizes hierarchy and impact, especially in large sizes.