Sans Other Abbay 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Jackler West' by Blankids, 'Taberna' by Latinotype, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'Galpon Next' and 'Galpon Pro' by RodrigoTypo (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, branding, playful, retro, whimsical, chunky, friendly, novelty display, retro charm, friendly impact, headline punch, rounded, wavy, bouncy, cartoonish, puffy.
A heavy, rounded display sans with softly flared strokes and subtly wavy contours that create a buoyant, irregular rhythm. Counters are generally compact and rounded, while terminals often taper or bulge, giving letters a molded, hand-shaped feel despite consistent overall construction. Uppercase forms are broad and blocky with animated inktrap-like notches and varying internal proportions; lowercase maintains a sturdy, compact build with simple, single-storey shapes. Numerals follow the same chunky logic, with large bowls and slightly pinched joins that keep the texture lively in text.
Best suited for display settings such as posters, headlines, product packaging, and logo or wordmark work where a playful personality is desirable. It also fits children’s materials, event promos, and casual branding that benefits from a bold, friendly presence.
The typeface reads as cheerful and theatrical, with a distinct mid-century cartoon and novelty-signage energy. Its bouncy silhouettes and swelling terminals make it feel informal and attention-seeking, suited to fun, optimistic messaging rather than restrained editorial tone.
Likely drawn to deliver a distinctive, characterful sans that stands apart from neutral grotesks by using swelling strokes, wavy edges, and compact counters to add charm and motion. The design prioritizes instant recognizability and a lively texture for attention-grabbing typography.
In longer lines the uneven sidebearings and changing stroke swelling create a textured, rippling color that works best at larger sizes. The bold massing and tight apertures can make small-size settings feel dense, so generous spacing and short text runs help preserve clarity.