Sans Normal Pomoj 2 is a very bold, wide, monoline, upright, tall x-height font visually similar to 'Technica' by Monotype; 'Galano Grotesque' by René Bieder; 'Manifestor' by Stawix; and 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, friendly, retro, chunky, bubbly, display impact, friendly branding, retro flavor, high visibility, rounded, soft corners, geometric, compact counters, ink-trap hints.
A heavy, rounded sans with smooth, monoline strokes and generously softened corners. Shapes lean geometric, with circular bowls and squared-off terminals that create a sturdy, built-from-blocks feel. Counters are relatively compact and often circular, while joins and inner corners show small notches and cut-ins that add definition and improve separation at this weight. Overall spacing reads open and steady, giving the alphabet a cohesive, sculpted rhythm suited to large-scale setting.
Best used for short text at larger sizes—headlines, posters, brand marks, packaging, and punchy social graphics—where its bold silhouettes and playful geometry can carry the message. It can also work for signage or UI accents when a friendly, attention-grabbing voice is desired.
The tone is upbeat and approachable, mixing a retro display sensibility with a toy-like solidity. Its chunky silhouettes and rounded geometry feel welcoming and slightly whimsical, while the crisp cut-ins keep it from becoming overly soft.
The design appears intended as a high-impact display sans: bold, geometric, and approachable, with subtle cut-ins to maintain clarity and character at very heavy weights. It aims to be distinctive and legible in branding-forward contexts while keeping a lighthearted, retro-leaning personality.
Several forms emphasize distinctive interior detailing (notched joins and punchy, round counters), which makes the design memorable in headlines. The numerals match the letterforms with similarly bold, rounded construction and clear, simplified shapes.