Sans Normal Pomoj 1 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, chunky, retro, soft, attention-grabbing, approachability, retro display, youthful tone, rounded, bulbous, puffy, compact, geometric.
A heavy, rounded sans with broad, compact letterforms and strongly softened corners throughout. Strokes maintain an even weight with minimal modulation, creating a smooth, solid color on the page. Counters tend to be small and circular-to-oval, and many joins and terminals are bluntly rounded, giving the shapes a molded, almost cut-out feel. The overall rhythm is steady and blocky, with simplified forms and a clear geometric bias in bowls and curves.
Best suited to display settings where strong presence and friendliness are desired—headlines, posters, packaging, and brand marks. It also works well for short bursts of text such as labels, calls-to-action, and social graphics where a bold, rounded voice improves quick readability.
The font conveys a warm, upbeat tone with a distinctly playful, retro flavor. Its chunky proportions and soft curves feel approachable and informal, leaning toward cheerful signage and characterful display typography rather than restrained minimalism.
The design appears intended to deliver maximum impact with a soft, approachable silhouette—combining geometric roundness with chunky weight to create a distinctive, upbeat display voice.
The numerals are bold and compact with rounded interior spaces, matching the letterforms’ puffy geometry. Several glyphs show distinctive, simplified construction (notably in curved letters and diagonals), which adds personality and helps it stand out in short headlines.