Sans Normal Apbaj 24 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'BR Sonoma' by Brink, 'Aftika' by Graphite, 'Acherus Feral' by Horizon Type, and 'Daikon' by Pepper Type (names referenced only for comparison).
Keywords: ui text, web content, editorial, signage, presentations, modern, neutral, clean, friendly, technical, versatility, readability, neutral branding, system use, geometric, rounded, open apertures, even rhythm, crisp terminals.
A clean, geometric sans with round, near-circular bowls and a consistent, even stroke. Curves are smooth and mechanical in character, while straight strokes stay firm and upright, producing a steady rhythm across lines. Counters are generous and apertures read open in forms like C, G, S, and e, supporting clarity. Terminals are plain and crisp, and the overall proportions balance circular forms with straightforward, utilitarian verticals and horizontals.
This face is well-suited to user interfaces, web copy, and general editorial text where a neutral, modern sans is needed. Its open counters and steady rhythm also make it a solid choice for wayfinding and signage, as well as presentations and brand systems that prefer clean, unobtrusive typography.
The tone is contemporary and matter-of-fact, with a friendly smoothness coming from the rounded construction. It feels impartial and functional rather than expressive, lending a calm, approachable voice suitable for interfaces and general communication.
The design appears intended as a versatile, contemporary sans built around simple geometric shapes and consistent spacing for dependable readability. It prioritizes clarity and neutrality, aiming to perform across a wide range of everyday typographic contexts without calling attention to itself.
In the samples, the font holds up well at large sizes with smooth curves and stable spacing. The numeral set follows the same rounded, geometric logic, giving figures a consistent presence alongside text. Overall color on the page is even, without noticeable spikes in density from any particular letters.