Sans Superellipse Hiren 13 is a very bold, very narrow, low contrast, upright, short x-height font visually similar to 'Frontage Condensed' by Juri Zaech and 'Delonie' and 'Headpen' by Umka Type (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, quirky, retro, punchy, playful, handmade, space saving, impact, display legibility, quirk, condensed, blocky, rounded corners, soft terminals, irregular rhythm.
A condensed, heavy sans with rounded-rectangle construction and softened corners throughout. Strokes are broadly uniform, creating a sturdy, poster-like texture, while subtle irregularities in curvature and width give the letterforms a slightly handmade feel. Counters are compact and often squarish, and the overall spacing and proportions produce a tight, vertical rhythm that stays legible in short bursts. Numerals and capitals share the same blunt, compact geometry, with simple forms and minimal internal detailing.
Best suited for display settings where density and impact matter—headlines, posters, packaging fronts, and bold brand marks. It can also work for short UI labels or signage where a compact footprint is useful, though its strong personality is most effective at larger sizes.
The font reads as bold and characterful, with a friendly oddness that evokes mid-century display lettering and playful signage. Its compressed stance and chunky shapes feel assertive and attention-grabbing, but the rounded corners keep the tone approachable rather than severe.
Likely designed as a condensed display sans that maximizes visual weight in limited horizontal space, pairing sturdy, low-detail forms with rounded-rectangle geometry to create a distinctive, approachable voice.
Round letters tend toward superelliptical silhouettes rather than true circles, and joins/terminals are consistently softened, which helps maintain a cohesive “blocky but friendly” personality. The lowercase shows simplified, single-storey constructions where applicable, reinforcing an informal, display-first voice.