Sans Superellipse Olmag 12 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Niquitta Mirzani' by Arterfak Project, 'Motel Xenia' by Fenotype, 'Bellfort' by GRIN3 (Nowak), and 'Frontage Condensed' by Juri Zaech (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, condensed, assertive, modern, utilitarian, space saving, high impact, geometric clarity, modern utility, blocky, compact, rounded corners, uniform strokes, sturdy.
This typeface is a compact, tightly set sans with heavy, uniform strokes and strongly condensed proportions. Curves and counters are built from rounded-rectangle geometry, producing squared-off bowls and softly clipped corners rather than fully circular forms. The overall rhythm is dense and vertical, with short crossbars, minimal aperture openings, and sturdy joins that keep shapes closed and punchy at display sizes. Numerals follow the same compact, block-like construction, maintaining consistent weight and a cohesive, engineered feel across the set.
Best suited to headlines, posters, labels, and brand marks where a condensed, heavyweight look improves impact and space efficiency. It also works well for signage or UI callouts that benefit from a compact, high-presence sans, especially when set with generous tracking or ample line spacing to offset its dense texture.
The tone is forceful and no-nonsense, with a pragmatic, industrial character that reads as contemporary and functional. Its compressed stance and bold presence create an attention-grabbing voice suited to messaging that needs to feel direct and emphatic rather than delicate or expressive.
The design appears intended to deliver maximum visual weight in minimal horizontal space while keeping letterforms clean and geometric. By using rounded-rectangle construction and uniform stroke weight, it aims for a modern, industrial clarity that stays consistent across caps, lowercase, and numerals.
Round letters such as C, G, O, and Q show squarish counters, reinforcing the superelliptical construction. Descenders (notably in g, j, p, q, y) are kept tight and controlled, supporting compact line setting. The overall silhouette of words becomes strongly columnar, which can enhance impact in short headlines but may feel dense in long passages.