Serif Normal Ohmar 3 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: editorial, book text, packaging, posters, branding, warm, storybook, vintage, friendly, sturdy, warm readability, traditional tone, friendly authority, display support, bracketed, rounded, soft terminals, ball terminals, oldstyle.
A robust serif with generous curves, softened corners, and noticeably bracketed serifs that read more organic than geometric. Strokes are full and steady with moderate thick–thin modulation, and many terminals end in subtle bulb/teardrop shapes that add softness. The proportions feel comfortably broad with open counters and a slightly calligraphic, oldstyle rhythm; diagonals and joins are rounded rather than sharp. Numerals and capitals carry the same weighty, cushioned presence, producing a strong, even color in text.
Well-suited to editorial layouts and book typography where a warm, traditional serif is desired, and it also performs convincingly in larger sizes for headlines and packaging. The sturdy stroke weight and softened detailing make it a strong choice for brands seeking a classic yet friendly tone.
The overall tone is warm and approachable, with a gently nostalgic, bookish character. Its softened serifs and rounded terminals evoke a hand-crafted, story-friendly feel while still remaining solid and authoritative.
The design appears intended to modernize an oldstyle serif sensibility by pairing conventional structure with softened, rounded finishing details. It aims to deliver a confident, readable texture for text while offering enough personality in the terminals and serifs to work as a distinctive display companion.
In running text the face maintains a consistent, dark texture and clear word shapes, with distinctive, slightly playful detailing at terminals and serifs. The forms lean traditional rather than quirky, but the rounded finishing gives it a personable voice that stands out in display sizes.