Sans Normal Borov 4 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui labels, app design, brand identity, signage, packaging, friendly, modern, playful, clean, approachable, approachability, clarity, modernity, brand warmth, ui friendliness, rounded, geometric, soft terminals, open counters, humanist touch.
A rounded sans with monoline strokes and softly squared corners, balancing geometric construction with slightly humanized joins. Curves are smooth and circular (notably in O, C, G, and 0), while straight strokes end in gently rounded terminals. Proportions feel even and steady across the set, with open apertures and generous counters that keep letters airy. Distinctive details include a flat-topped, single-storey “a,” a simple single-storey “g,” and numerals that echo the same rounded, continuous stroke logic.
Works well for UI text, dashboards, and product interfaces where clarity and a friendly tone are important. Its rounded construction also suits brand identities, packaging, and signage that want a modern, approachable feel. In short paragraphs and headlines, the open counters and smooth curves maintain legibility while giving a distinctive, softened character.
The overall tone is friendly and contemporary, with a mild playfulness coming from the rounded geometry and softened corners. It reads as approachable and tech-adjacent rather than formal, giving text a relaxed, optimistic voice without becoming novelty-driven.
The design appears intended as a versatile rounded sans that stays readable while projecting warmth. By combining geometric circular forms with softened terminals and simple, contemporary letter shapes, it aims to feel modern, approachable, and consistent across text and numerals.
Uppercase forms are clean and uncluttered, with rounded-rectangle bowls (B, D, P, R) and a clear, open “G” with a short horizontal bar. Diagonals (V, W, X, Y) are slightly softened at joins, helping maintain a smooth rhythm in headings. The digit set is highly consistent with the letters—especially the rounded 2, 3, 5, and the looped 9—supporting cohesive alphanumeric branding.