Sans Normal Bimaj 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, packaging, modern, friendly, confident, clean, impact, clarity, modernity, simplicity, geometric, rounded, high-clarity, compact.
A heavy, geometric sans with simple, largely circular bowls and smooth, continuous curves paired with straight-sided stems. Terminals are clean and mostly squared off, with minimal modulation and a consistent, sturdy stroke color. Proportions feel compact and efficient in the lowercase, while caps are wide and stable; counters stay open and legible at display sizes. Numerals are straightforward and uniform, with round forms (0/8/9) echoing the letter bowls and a simple, monolinear construction overall.
Best suited for headlines, logos, and brand systems that need a modern, confident sans with a friendly edge. It also works well for UI labels and short bursts of text where strong contrast against the background and quick character recognition are priorities.
The overall tone is contemporary and approachable, projecting clarity and confidence without feeling technical or austere. Its rounded geometry and solid weight give it a friendly, high-impact voice suited to prominent, attention-getting typography.
The font appears designed to deliver a bold, contemporary sans voice built from clean geometric forms—prioritizing immediacy, legibility, and a cohesive, modern rhythm across letters and numerals.
The design leans on clean circles and crisp verticals, creating an even rhythm and a strong silhouette in headlines. The large x-height and open apertures help maintain readability, while the simplified shapes keep the texture smooth in longer lines.