Sans Normal Uhgom 9 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, playful, techy, impact, clarity, approachability, modernity, geometric styling, geometric, rounded, chunky, clean, high-clarity.
A heavy, geometric sans with broad proportions and large, open counters. Curves are built from near-circular bowls and smooth arcs, while joins and terminals stay crisp and mostly horizontal or vertical, giving a clean, engineered feel. The lowercase shows a single-storey a and g, round i-dots, and compact shoulders, with consistent stroke thickness and a sturdy baseline presence. Numerals are similarly rounded and substantial, with an open 4 and circular 0/8 forms that reinforce the geometric construction.
Best suited to headlines, logos, and short-to-medium display text where its wide stance and bold mass can carry visual hierarchy. It should work well for branding systems, packaging, posters, and signage that benefit from a clean geometric look with approachable warmth.
The overall tone is modern and approachable, combining a friendly roundness with a confident, poster-ready weight. Its geometry reads contemporary and slightly tech-oriented, while the softened curves keep it from feeling cold or rigid.
The design appears intended to deliver a contemporary geometric sans that feels robust and friendly, prioritizing strong silhouette clarity and smooth, circular construction for impactful display typography.
Large apertures and generous internal space help preserve legibility at display sizes, and the broad set width creates an expansive rhythm in words. The forms remain consistent across caps, lowercase, and figures, supporting a cohesive brand voice.