Sans Contrasted Suby 2 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, editorial, packaging, modernist, confident, playful, fashion-forward, display voice, brand signature, modern contrast, expressive sans, editorial impact, flared terminals, humanist, high-contrast joints, spur-like details, round counters.
This typeface pairs a largely sans construction with selective flared terminals and spur-like details that create a sharpened, contrasted rhythm. Strokes are generally sturdy, but thicken and taper noticeably at joins and curves, producing crisp transitions and a slightly calligraphic tension. Bowls and counters lean round and generous (notably in O/o and 8), while verticals remain firm and clean, giving the overall texture a solid, poster-ready presence. Several glyphs show distinctive, expressive cuts—such as the angled leg of R, the sculpted tail on Q, and the narrow inner strokes on W—adding character without breaking consistency.
It is well-suited to headlines, cover lines, and short bursts of text where its flared terminals and contrasted joints can be appreciated. The bold, rounded counters and distinctive uppercase forms work well for branding, packaging, and editorial titling, especially at medium to large sizes where the sculpted details stay clear.
The overall tone feels editorial and contemporary, with a confident, display-oriented voice. Its sharp flares and high-energy joins add a touch of fashion and theatricality, while the underlying sans framework keeps it modern and structured. The result reads as assertive and stylish rather than strictly utilitarian.
The design intent appears to be a characterful sans for display use—combining modern, clean letter skeletons with selective flares and contrast to create a recognizable signature. It aims to deliver strong impact and a fashionable tone while maintaining straightforward readability in larger text settings.
The design shows deliberate individuality in key letters and figures: the uppercase G has a pronounced inner spur, the lowercase a is single-storey, and the z has strong horizontal bars that emphasize geometry. Numerals are bold and graphic, with especially rounded forms in 0, 6, 8, and 9, making them stand out in headlines and short numeric strings.