Slab Square Pesi 12 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Irpin Type' by Aronetiv, 'Artegra Slab' by Artegra, 'Sharp Slab' by Monotype, 'Barnic Slab' by Peninsula Studioz, 'Choplin' by René Bieder, and 'Pepi/Rudi' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, confident, retro, editorial, collegiate, impact, authority, readability, heritage, bracketed serifs, blocky, rounded bowls, heavy weight, open counters.
A heavy, blocky serif with prominent slab-like feet and minimal stroke modulation. The letterforms are broad and well supported by thick horizontals and strong verticals, with generously rounded curves in bowls and counters that keep the texture readable at display sizes. Serifs appear firmly attached and mostly squared off, creating crisp endpoints and a steady baseline rhythm. Overall spacing feels robust and even, producing a dense, poster-friendly color.
Best suited to headlines, titles, and short passages where its weight and slab structure can carry the page. It works well for branding and packaging that needs a solid, trustworthy voice, and for signage or editorial callouts where strong letterforms and clear shapes are priorities.
The tone is confident and grounded, with a classic, slightly retro flavor that recalls print-era headlines and collegiate or institutional lettering. Its strong slabs and broad proportions project authority and straightforwardness rather than delicacy or formality.
The design appears intended to deliver a bold, dependable reading experience with classic slab-serif authority, emphasizing strong structure, clear counters, and a compact, impactful presence in display typography.
The numerals match the uppercase in weight and presence, making mixed alphanumeric settings feel cohesive. In text settings the heavy serifs create a pronounced horizontal emphasis, which can add character in short runs while remaining clear and stable.