Sans Rounded Ipma 13 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, headlines, posters, friendly, modern, clean, approachable, playful, friendliness, readability, modernity, simplicity, versatility, rounded, monoline, soft, open, airy.
A monoline sans with generously rounded terminals and smooth curves throughout. Strokes stay even and clean, with open counters and a clear, uncluttered rhythm in both uppercase and lowercase. The lowercase uses single-storey forms (notably a and g), and the shapes lean toward simple geometry with softened corners rather than rigid construction. Numerals are similarly rounded and straightforward, maintaining the same soft, even stroke behavior for consistent texture in text.
This style works well for interface labels, app and web typography, and brand systems that want a personable, modern voice. Its rounded construction also suits packaging, signage, and short-to-medium headlines where a friendly tone and clear letterforms are desired.
The overall tone is friendly and relaxed, with a contemporary, approachable feel. Rounded endings and open forms give it a gentle, informal warmth that reads as welcoming rather than clinical.
The design appears intended to deliver clean everyday readability while adding warmth through rounded terminals and simplified letterforms. It aims for a contemporary sans that feels approachable and versatile across digital and print contexts.
Spacing appears comfortable and balanced in running text, helping the font keep a smooth, even color without looking tight. Curves (C, G, O, S) are particularly smooth and continuous, reinforcing the soft, rounded personality across the set.