Sans Normal Urbis 3 is a light, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, magazines, branding, posters, logotypes, fashion, editorial, luxury, poetic, airy, editorial drama, luxury branding, expressive display, calligraphic, hairline, crisp, sleek, refined.
A slanted, highly sculpted sans with dramatic thick–thin modulation and razor‑fine hairlines. Curves are drawn with smooth, elliptical tension and sharp terminals, producing a brisk, elegant rhythm. Stems and diagonals narrow to needle points in places, while key strokes swell into dark wedges, creating pronounced internal contrast and a lively baseline flow. Counters are relatively open and the overall construction feels precise and polished, with punctuation-like flicks on some forms and a distinctly drawn, serifless finish.
Best suited to headlines, magazine typography, and brand systems where elegance and contrast are central. It can work for short passages in premium editorial layouts when set large with ample leading, and it excels in posters, lookbooks, and wordmarks that benefit from a sleek, high-fashion tone.
The font reads as upscale and editorial, with a couture sensibility that feels modern yet classically informed. Its sharp hairlines and sweeping italic energy give it a dramatic, expressive tone suited to refined, image-led design. The mood is airy and sophisticated rather than neutral, lending text a sense of ceremony and style.
The design appears intended to bring editorial glamour to a serifless framework, combining sleek sans construction with calligraphic modulation and a strong italic slant. Its exaggerated contrast and sharp finishing suggest a focus on expressive display typography and distinctive brand voice rather than utilitarian text setting.
In the samples, spacing and stroke contrast create a shimmering texture at display sizes, while the thinnest strokes appear intentionally delicate and best supported by generous scale or high-quality reproduction. The numerals echo the same calligraphic contrast, with especially graceful curves in the 2, 3, and 9.