Sans Superellipse Ugder 12 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Bladi Two 4F' by 4th february (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, sportswear, industrial, techy, athletic, assertive, retro-futuristic, impact, modernity, durability, modularity, brand presence, rounded corners, blocky, geometric, compact apertures, square counters.
A heavy, geometric sans with rounded-rectangle construction throughout, giving curves a squarish, superelliptical feel. Strokes are uniform and dense, with tight apertures and mostly squared counters (notably in C, O, D, and e), producing a compact, punchy rhythm. Corners are consistently softened, terminals are blunt, and diagonals (A, V, W, y) are broad and stable rather than sharp. Numerals echo the same rounded-box logic, with sturdy, modular forms and prominent horizontal cuts.
Best suited for large-size settings such as headlines, posters, packaging, and brand marks where its blocky superellipse forms can read clearly and project strength. It also fits sports and team graphics, tech or industrial identities, and bold UI moments (labels, section headers) where a compact, engineered look is desired.
The overall tone is bold and utilitarian: contemporary, mechanical, and slightly retro in a scoreboard/arcade way. It reads confident and high-impact, prioritizing presence over delicacy, with a sporty, engineered character that feels suited to strong statements and branding.
The design appears intended to merge a geometric, rounded-rectangle skeleton with a dense, high-impact weight, creating a modern display sans that feels engineered and durable. Consistent corner rounding and squared counters suggest a goal of strong recognizability and a cohesive, modular silhouette across letters and numerals.
In continuous text, the tight apertures and squared counters create a dark, compact texture that benefits from generous tracking and ample line spacing. The rounded corners keep the mass friendly and controlled, while the boxy inner shapes emphasize a distinctly modular, constructed voice.