Sans Normal Kumey 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Giriton' by Hazztype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, friendly, energetic, retro, emphasis, motion, impact, approachability, oblique, rounded, soft terminals, geometric, compact.
A slanted sans with sturdy, even strokes and rounded, geometric construction. Curves are smooth and generous, with softened joins and terminals that keep the silhouette friendly despite the heavy color. Counters are fairly open in letters like O, P, and e, while diagonals (A, V, W, X) are sharply cut and give the face a brisk forward rhythm. Figures are simple and robust with clear, high-contrast silhouettes against the page, and overall spacing feels slightly compact for a tight, cohesive texture in words.
Best suited to headlines, posters, and brand marks where a strong, energetic voice is needed. It also fits packaging and promotional graphics, especially in contexts that benefit from a sporty, forward-leaning look. In longer passages it creates a dense, high-impact texture, making it more natural for short emphatic copy than for extended reading.
The combination of a pronounced slant, rounded forms, and confident weight reads as upbeat and kinetic. It feels contemporary and approachable, with a subtle retro athletic flavor that suggests motion and emphasis rather than formality.
This design appears intended to deliver a bold, motion-driven sans voice with friendly geometry and broad usability in display settings. The consistent slant and rounded construction aim to balance speed and approachability, creating a clear, attention-grabbing typographic presence.
The italic angle is consistent across caps, lowercase, and numerals, producing a steady forward flow in text. Lowercase forms lean toward single-storey simplicity (notably a and g), reinforcing a casual, modern tone and strong legibility at display sizes.